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Home Buyers Due Diligence Assists Private Home Sellers
Whenever a homeowner decides to market their home themselves they can count on the fact that more than 20% of all home sale transactions are Fsbo (FSBO) deals. They can also be comforted knowing that more than 80% of the home buying public start their house search on the Internet. What this means is the level playing field a lot of Internet experts discuss is going to work in the FSBOs favor. Home buyers will be exposed to a fsbo property online as frequently as an MLS property.
Property searches for the most part are local which means a buyer looks in a specific location for a home and a properly marketed FSBO will garner just as much Internet activity online every realtors listed home. Perhaps even more as the FSBO can control the amount of offline advertising which will direct buyers for their home information online. For sale by owner websites such as www.realestatemate.com are giving the non-public seller as much local exposure as possible as well as providing a national database search of homes. Its about generating qualified buyers to our listings through a numerous online marketing techniques directed at home buyers and not shoppers in general said Richard Embro-Pantalony, President of Realestatemate.com. How you design your website and market it to search engines is important to seeking out quality real estate traffic.
Large realtor websites will generate hundreds of thousands of page views per week or even per day in some instances but what about the caliber of information available to the home buyer? Only recently large national MLS websites and major national brokerage sites seem to be concentrating on their technology after years of operating ghost town websites. Nonetheless many of these websites are very well funded but the home information is still sorely lacking and thats because realtors wish to generate sales leads rather than give as much information by buyers as possible.
Most buyers want to search for a home without being pressured to purchase and also the pressure is there even if the realtor means well. Clients who spend time online researching their purchase will find what they are looking for at private seller websites and obtain ALL the information they need in the online listing then speak straight to the owner for further details before a personal visit. You are more likely to find multimedia presentations on a FSBO website since the homeowner is pulling out all stops to promote their home to its highest potential for a reasonable price.
In conclusion Embro-Pantalony added If you are offering the online home buyer generous information and make it easy for them to find your listings online, the non-public seller will be quite pleased with the number of quality buyers visiting their listing. Were so confident we can bring our customers traffic we provide them with daily listing statistics. Home buyers researching on the Internet find our listings. Private home sellers are gaining a distinct advantage when they market their house on the Internet if for not one other reason than buyers have grown to be more self reliant using their online property searches.
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