I'm a Tech Writer Thanks to This Calvin and Hobbes Comic Strip

I wasn't supposed to be here today. Growing up, I was obsessed with dinosaurs and dreamed of becoming a paleontologist—the thought of sifting through heaps of stone and soil was far more enticing than fighting fires or learning Ninjutsu, my two fallback careers. But then Calvin's dad went and blew my mind. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/xDHkU5sjieY/im-a-tech-writer-thanks-to-this-calvin-and-hobbes-comic-strip

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Tim Boetsch is hoping his fists, not his mouth, can earn him a title shot

The UFC's next title challengers at welterweight and light heavyweight are both fighters who have less-than-deserving records. Nick Diaz will fight Georges St-Pierre for the title at UFC 158, despite the fact he's coming off a loss and a suspension and Johny Hendricks has four wins in a row.

Chael Sonnen is a middleweight, but his ability to smack talk and bring attention to his fights means he will be fighting for the light heavyweight title after coaching against Jon Jones on "The Ultimate Fighter."

The message to other fighters near a title shot is clear -- the UFC wants title fights that tons of people will watch more than it wants ones that are fairly made with only competitive integrity in mind.? Someone like Tim Boetsch, who is fighting Costa Phillippou at UFC 155 this weekend, is a good fighter on a four-fight win streak.

What he is not is a vocal fighter who talks trash. Boetsch talked with MMA Weekly about how he doesn't intend to change his ways just to get a title shot.

?Just because I?m one of those guys who isn?t very vocal about calling people out and saying I deserve such and such an opponent. Michael (Bisping)?s very good at that and he?s made a career out of it, there are talks of him getting a title shot maybe before even I do, so he?s done a good job of promoting himself and that?s one way of doing it,? said Boetsch.

?I think the better way to do it, or the way I prefer to do it, is to step in the cage and beat people up, and eventually they?re going to have to give me a title shot because I?m going to run out of people to beat up.?

It seems like a better plan, but it didn't work for Hendricks.

Source: http://sports.yahoo.com/blogs/mma-cagewriter/tim-boetsch-hoping-fists-not-mouth-earn-him-205621834--mma.html

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Team building in your office - MWB Business Exchange

It is not sufficient for your staff to simply work as individuals in the same office space or on the same project. To be efficient and effective, your staff must work as part of a team. The objectives of team building are to understand team dynamics and improve how your team interacts together.

Here are some tips on building an effective team:

1. Team dynamics ? consideration must be given to the overall dynamics of the team and its members

2. Team members ? a successful team comprises effective individuals who have experience in problem solving, are action oriented and demonstrate sincerity in addressing problems

3. Team relationships ? a successful team will consist of individuals who can give and receive feedback

4. Problem Solving ? in order to solve any problem, the team must have a clear goal and the team must be focussed on achieving this goal. This is achieved in a relaxed, accepting and comfortable environment with honest and open communication

5. Team Leadership ? a team leader must be competent and focused. They must also ensure a co-operative environment while building the confidence of each member of the team, setting priorities, demonstrating knowledge and managing performance with constructive feedback

6. Organisational environment ? the culture and climate of your business should be conducive to team performance

Working as a team is not the same as working in a group; in a team, there is group accountability instead of individual accountability. Team building fosters a team approach to working on projects. Some advantages include more flexibility in skills and aptitudes, more productivity and the encouragement of individual improvement and development.

Source: http://www.mwbex.com/industry-news/index.php/2012/12/17/team-building-in-your-office/

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6 Steps to a Small Business Social Media Strategy | Social Media ...

One billion people actively use Facebook each month. Twitter boasts 500 million users. Seventy-two hours of video are uploaded to YouTube every minute. Sixty-two percent of adults worldwide now use social media.

Because your customers or clients are using social media daily, communicating and marketing on social platforms is no longer a luxury. It?s a necessity.

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6 Steps to Create A Small Business Social Media Strategy

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  • The first step to developing a strategy is to define your goals. Consider your overall business and marketing goals. Which of these translates to social media marketing?? Create both quantitative and qualitative goals. For example, you may want to ?generate six leads per month from social media,? ?increase website traffic from Facebook 30%,? or ?increase brand awareness.?

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  • The second step is to choose the platforms that fit. It?s obvious thatFacebook and Twitter are rocking social media, but if your product or service is visual, you may consider Pinterest or Instagram.

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  • The third step is to plan both content categories and content types. If you are a PR Consultant, for example, your content categories might include PR tips for small businesses, stories of how big companies handle PR crises in the media, client successes, and ?behind the scenes? sneak peeks.

Your content types might include links (to your own blog and outside websites, too), infographics, videos of yourself explaining a hot PR topic, or podcasts interviewing happy clients. Your content types may vary by social media platform, as some are more conducive to certain types of content than others.

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  • The fourth step is to determine the posting frequency for each social media platform. Do research for the platforms of interest. Create a plan for how often you will post.

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  • The fifth step is to create an editorial calendar. I suggest creating your own in Microsoft Excel (or Numbers for Mac). You can setup the spreadsheet in a way that makes sense for you. Plan a month in advance, and map out when and what you will post each day on which platforms. This will hold you accountable and help you spend less time on a daily basis, as the work is mapped out for you in advance.

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  • The sixth step is to determine who will execute the strategy daily. Do you have time to manage your company?s social media presence in a way that will achieve the goals set? If not, you may need to hire a social media manager.

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Did I miss anything? Don't be shy! Leave a comment below or send me a tweet @StephanieWinans.

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Photo credit: plffft on Flickr via Creative Commons

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Authored by:

Stephanie Winans

Stephanie Winans specializes in social media strategy and content curation for radio, artists, and small businesses. With a background in Marketing and Psychology and hands-on social media management experience, her focus is on helping brands use digital platforms to achieve business and marketing goals.

Follow her on Twitter @StephanieWinans or check out her blog at stephaniewinans.com.

See complete profile

Source: http://socialmediatoday.com/stephanie-winans/1045366/6-steps-small-business-social-media-strategy

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